POSITION:
Senior Product Marketing Manager (ETPs)
As the Senior Product Marketing Manager you will take ownership of developing and executing product marketing strategies for a range of innovative crypto ETPs (Exchange Traded Products). This role acts as the bridge between key departments, including sales, research, compliance and product development, while collaborating closely with marketing experts across content, design, motion, events, and website management.
KEY DETAILS:
REGION: Europe
LOCATION: London
JOB TYPE: Hybrid
RESPONSIBILITIES:
Product marketing strategy:
Define products positioning, key benefits and features, messaging.
Build ETP marketing roadmap.
Work closely with internal teams such as sales, product, legal, and compliance to ensure messaging aligns with regulatory requirements and strategic goals.
Support products lifecycle:
Drive launches for our products by working closely with a range of cross-functional teams— product managers, sales, design, PR, and engineering.
Manage products’ lifecycle and development proactively with marketing actions
(communications, partnerships, promotions, …)
Market & customer analysis:
Analyse the market, competitive landscape and news/trends – to seize key opportunities and help you in positioning the products and maintain their lifecycle.
Understand and know our customers – collect insight to better understand product use cases, pain points and expectations.
Content development:
Oversee and assist in the creation of educational and thought-leadership content, including articles, webinars, podcast scripts, and other media that supports product marketing efforts.
QUALIFICATIONS:
Previous buy-side experience in product marketing or other relevant roles within the asset management or financial services sectors essential.
Strong knowledge of and interest in the ETF/ETP industry, with an ability to articulate the structure’s specific benefits from an investor’s perspective essential.
A proven ability to organise and drive large-scale marketing campaigns across various platforms, including digital, events, and media essential.
Experience in regulated environments and a solid understanding of compliance
considerations for financial marketing essential.
SOUND LIKE THE JOB FOR YOU?
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